The Challenge Despite being the leading shopping list app, we identified a friction point: the manual effort of digitizing recipes from cookbooks or handwritten notes. User feedback and support tickets pointed toward a need for a “faster way to add items.” The goal was to build a …

The Challenge Our sales team needed a new ad product: high-impact, rich-media push notifications with targeted landing pages. At the same time, the marketing team was struggling with a fragmented and slow setup that took days to process global campaigns. We needed a professional, internal tool that …

The Challenge The application’s primary revenue stream was plateauing. Despite having a unique “Add-to-List” feature, the legacy ad system suffered from UX friction, intrusive dark patterns, and a fragmented design. The core value - adding products directly to the list - was buried under …