The Challenge Despite being a market leader, we saw a gap between two user intents: meal planning and shopping. Users were jumping between recipe apps, notes, and Listonic, losing momentum along the way. The primary business goal was to create a powerful marketing hook (Marketing-Driven Development) …

The Challenge Despite being a functional monetization tool, our legacy “Bait Ads” module (a sticker-drawing mechanic) was a major friction point. User feedback and support tickets identified it as a crude experience—full-screen ads triggered without warning, a disconnected design, and no …

The Challenge Our premium sales management was a major operational bottleneck. Every UI tweak, pricing update, or CTA change on the paywall required manual development work and a full app store release cycle. This was not only expensive but also prevented us from experimenting at the speed a modern …